18 August 2011

ESPN – The British Golf Open

ESPN Golf Set by Dick George Creatives


For the second year running we worked in conjunction with creative communications company Knifedge on the British Golf Open tournament. The client was ESPN; this Disney giant has very high expectations and yet again was not disapointed.

The installation in Sandwhich, Kent consisted of five individually built broadcast studios designed by Knifedge and constructed by Dick George Creatives. Timelines this year were very tight for ESPN’s broadcast schedule, covering the Seniors at Walton Heath and then onto the Open at Carnoustie, all of which ran back to back with little amounts of time to de-rigg the set, travel it across the country and then re-install it. All of which now is safely complete and moth balled for next year.

A Trans-Atlantic journalist Martin Kauffman commented,

‘When it comes time to build a true man cave in my house, I just might call the people who designed ESPN’s Open sets. They looked fabulous, especially the one off the first tee that housed Tirico and Azinger. I was tempted to call up ESPN and ask who does their interior decorating.’ (see the golf week website)

Knifedge has a great video on the project; take a look here, plus the article in Creative Match here.

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