19 January 2012

Giant Shoe for Tag Heuer Geneva 2012

We were commissioned by MBB Events to create an oversized high heel display case for a one off Tag Heuer time piece. The watch was launched at their Geneve 2012 “Time for Rebels” exhibition.

Tag Heuer Display Shoe

Not only did the showcase have to be oversized, it had to encapture the elegance and quality of the watch that was to be placed inside it. The watch that can be found here, is based around the idea of Yin &  Yang.

DGC_tagshoe

These are some photos taken from the installation last weekend. The shoe”s final height inclusive of the cast heel came to 2 .5m high.

DGC_Tagshoe

Images Courtesy of Sociates

 

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