To augment their new manufacturing facility in Chevenez, Switzerland, Tag Heuer requested the production of a front of house piece of sculpture. This was designed by the Creative Director of MBB Events in conjunction with Dick George Creatives Ltd. The resultant piece was designed to represent a watchmaker sitting in a classical position working at their bench. The individual components of the structure are numbers, letters and mathematical formulae commonly used in the production of sophisticated timepieces.
Before work could commence a 3-dimensional, full-size model was routed in MDF to create a segmented profile of the complete form. This was the base on which the components would be assembled.
Each of the individual components, once cut from stainless steel, was then hand-fashioned to conform to the shape of the inner body. It took our team of six artisans in excess of three days to complete the complex geometry of intersecting characters; as none of them overlapped.
Once the final piece was fully assembled, the wooden core was removed leaving a highly durable stainless steel shell. The complete piece was linished to remove any weld details prior to a final fine grain blasting.
As always, the project was super last minute. Wrapped and loaded, the team drove to Switzerland to complete the final installation onto a pre-made cast base in time for the grand opening of the new factory.
We are delighted that it has pride of place at the entrance!