Tag Heuer | Metal Outdoor Sculpture

Art & Design

Initial Brief

We were approached by the Creative Director of MBB Events Shaun Evans on behalf of Tag Heuer to create a celebratory outdoor sculpture to be placed outside of their new manufacturing headquarters. The brief was to highlight the roll of the watch maker within the watch making process.

Project Process

The art piece was made out of individually welded stainless steel laser cut formulae that were individually placed, moulded and welded into position to create the iconic pose of the watch maker working.

Finished Piece

The custom large sculpture was worked on for just under five weeks, after all the metal work was finished the bespoke art piece was then delivered and installed in Switzerland.