Converse | Custom Point of Sale Pieces

Marketing & Promotion

Initial Brief

CRM Creative approached us to manufacture a run of bespoke POS models to be displayed in Office shoe shops across the UK and the pieces were based on Converse's 'Shoes keep it clean, Sneakers get dirty' campaign.

Project Process

The retail display units were cast plastic replica guitar amps featuring the campaign slogan across the front of the piece. The sneakers themselves were elevated by bent powder coated wire to mimic the audio cable from the amp. We also created numerous bent wire shelves for the retail displays.

Finished PIeces

The finished visual merchandising pieces were then featured nationwide in Office shops up and down the UK. Each with the ability to hold a single Converse sneaker.